Nairobi’s Changing Face: The ENG Kenya Bench Project
Towards enhancing the City’s beauty and being responsive to the community’s needs, the City Council of Nairobi has partnered with a leading Outdoor Media Company ENG Kenya to install high quality benches in prime locations around the City under a Public Private Partnership.
The unique ergonomically designed street bench will be seen across 250 locations of Nairobi City including the Central Business District (CBD) and the Uruhu Highway. ENG Kenya has installed numerous bench media in the capital city of Kenya, Nairobi. The benches positioned strategically in the prime locations of Central Business District of Nairobi and along the sideline of Uhuru highway, and Kenyatta Avenue ensures a good exposure level as the passenger mobility is high in these areas.
Inline with ENG’s strategy to invest in the region, Emirates Neon Group has collaborated with the City Council of Nairobi to install benches throughout the Green city as a community initiative.
Nairobi city with its unusual greenery amidst global urbanization drive now witnesses a facelift through this new joint venture. Besides the community cause, Bench Media as an outdoor media advertising vehicle has garnered acclamation from clients and agencies; the bench media is a novel concept in Kenya and the innovative product line has created a rejuvenation in Kenya Advertising industry which uptil now was experiencing stagnancy in new advertising opportunities.
John Gakuo, Town Clerk Nairobi says of the intiative:
“The City Council of Nairobi strives to continually improve its services to the residents of Nairobi. The City Council of Nairobi is going through a momentous period, where it is faced with the challenge of providing quality services and amenities to the fast growing population. The new benches installed with the help of ENG Kenya Limited will provide comfort to our citizens and it also fits perfectly well within the city’s beautification programme”.
“Our initial placing of a few benches as a pilot project some six months ago received such overwhelming support sending a strong signal that the city residents were appreciative and indeed yearning for more of the same.”
Sandeep Nehra, Chief Operating Officer, ENG Kenya says:
“ENG’s entry strategy in developing countries has always been to grow the economy and the industry such that it’s not just ENG who benefits but also the people and the region.
This partnership between ENG Kenya and the City Council of Nairobi re establishes our commitment to Kenya, by aligning our corporate strategy with our regional focus we hope to win a place in the heart of Kenya and become an integral part of Kenyan society.”
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About ENG Kenya
ENG Kenya also recently acquired a significant number of outdoor billboard sites across the country of which the media is now available in both small and large format structures, giving brands the maximum reach, impact & flexibility. The company has already attracted a list of high-profile clients.
With ENG’S international experience and extensive locations, ENG Kenya is set to make a significant impact on the outdoor market by offering premium media including introduction concept of circuits for tactical campaigns. ENG will now be able to dominate this area by offering a best level of service and wider choice brand clients.
Established in Dubai in 1976, ENG, the leading Middle East visual communication and multimedia solutions company, has flourished alongside the Emirate itself. The past 32 years have seen it evolve from a private family business into a multi-division company on a global scale. In a move to pre-empt the needs of its clients, ENG has established offices in Asia, East Africa, Europe, GCC and North Africa. The company’s ambitions are firmly focused on extending its international offering into a number of different countries and diversifying the services it can offer to customers in each market.
A leading visual communications and multi media solutions company in the Middle East, ENG’s portfolio of offerings include the creation, installation and maintenance of a host of visual communications media; from retail signage to digital advertising, from broadcast and print media to outdoor signage, from the planning of way- finding systems to interior and architectural design, and from brand creation to web design and online solutions.
ENG the brand encompasses ENG Outdoor (previously Emirates Outdoor), ENG Digital (previously ABC Digital), ENG Consultancy, ENG Industries (previously ABC Industries), ENG Media, ENG Print (previously ABC Digital Print), ENG Signage.
ENG is a privately owned company, with Hanif Merchant as chairman and son Rehan Merchant as Group CEO.
Name :Asma Shabab
Job Title: Assistant Manager, Corporate Communications
Telephone: 92 21 5672933
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